Post by account_disabled on Dec 23, 2023 15:42:05 GMT 5.5
Within an established time horizon; study of the characteristics, behaviors and needs of customers, as well as their quantity, geographical dispersion and purchase frequency; determination of the properties of the product or service permanence, dimensions, degrees of standardization, etc.; definition of the attributes of the intermediaries in terms of the type of transportation, equipment and storage system used, information technology, among others; analysis of environmental characteristics relative to local conditions.
Humidity and temperature; evaluation of companies involved Special Data in financial strength, products, service levels, marketing, branding , etc. Distribution channel strategies Another important point when thinking about the plaza strategy is to consider what type of distribution will be carried out. The choice of modality is conditioned by the type of product and the market that the company wants to address. Exclusive distribution In this modality, the producer chooses an intermediary and authorizes exclusive sales in a certain region.
In this type of system, normally, the distributor agrees not to sell competing products. It is widely used when the business requires the loyalty of the distributor and a high degree of control over its activity. Intensive distribution Apply the logic of "the more, the better." The manufacturer sells through as many intermediaries as possible. It is used when you want to generate great availability of the product in the greatest number of points of sale. Selective distribution It occurs when the manufacturer sells through a selected group of intermediaries. It is used when the business needs valuation.
Humidity and temperature; evaluation of companies involved Special Data in financial strength, products, service levels, marketing, branding , etc. Distribution channel strategies Another important point when thinking about the plaza strategy is to consider what type of distribution will be carried out. The choice of modality is conditioned by the type of product and the market that the company wants to address. Exclusive distribution In this modality, the producer chooses an intermediary and authorizes exclusive sales in a certain region.
In this type of system, normally, the distributor agrees not to sell competing products. It is widely used when the business requires the loyalty of the distributor and a high degree of control over its activity. Intensive distribution Apply the logic of "the more, the better." The manufacturer sells through as many intermediaries as possible. It is used when you want to generate great availability of the product in the greatest number of points of sale. Selective distribution It occurs when the manufacturer sells through a selected group of intermediaries. It is used when the business needs valuation.